Zeithaml, Valarie A.. <br/><br/>
Services marketing : integrating customer focus across the firm /  
Valarie A Zeithaml... et al. . 
 - 5th ed /   . 
 - New Delhi :   Tata McGraw Hill Education ,   2012. 
 - xxv,763p. :   Illus.,figs.,exhibit,etc. ;   24cm. .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780070700994  RS560.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING-SERVICES 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/S