TY  - BOOK
AU  - Hollensen,Svend
AU  - Banerjee,Madhumita  .
TI  - Global marketing:  a decision-oriented approach / 
SN  - 9788131728147
U1  - 658.8 21st
PY  - 2010///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - MARKETING MANAGEMENT
N1  - Includes bibliographical references and index
ER  -