Hollensen, Svend. <br/><br/>
Global marketing :   a decision-oriented approach /  
by Svend Hollensen and Madhumita Banerjee. 
 - 4th ed. 
 - Delhi :   Pearson Education Asia ,   2010. 
 - xxxix,753p. :   Ills., figs., tables, etc. ;   27cm. .  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131728147  Rs.605.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOL/G