Malhotra, Naresh K. <br/><br/>
Marketing research : an applied orientation /  
Naresh K Malhotra and Styabhusan Das. 
 - 6th ed /   . 
 - Delhi :   Pearson Education Asia ,   2010. 
 - xxviii,948p. :   Illus.,figs.,tables,etc. ;   25cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131731819  RS650.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKET RESEARCH 
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL/M