Bijapurkar, Rama. <br/><br/>
Customer in the boardroom? : crafting customer-based business strategy /  
Rama Bijapurkar. 
 - /   . 
 - London :   Sage Publications ,   2011. 
 - xxii, 232p. :   fig.,table ;   26cm  Access to online course materials .  
<br/><br/>Includes bibliography and index 
<br/><br/><label>ISBN: </label> RS495.00 (hb) 
<br/><br/><label>Subjects--Index Terms: </label>CUSTOMER-RELATIONS-MANAGEMENT STRATEGIC PLANNING 
<br/><br/><label>Dewey Class. No.: </label>658.4012  / BIJ/C