TY  - BOOK
AU  - Halve,Anand
TI  - Darwin`s brands : adapting for success / 
U1  - 658.827 
PY  - 2011///
CY  - London : 
PB  - Sage Publications , 
KW  - BRAND NAME PRODUCTS-INDIA
KW  - BRANDING (MARKETING)-INDIA
KW  - CONSUMER`S PREFERENCES-INDIA
KW  - INDIA-ECONOMIC CONDITION-1991
ER  -