TY  - BOOK
AU  - Datta,Debraj
AU  - Datta,Mahua  .
TI  - Consumer behaviour and advertising management / 
SN  - 9788182811638
U1  - 658.8342 
PY  - 2009///
CY  - Delhi : 
PB  - Vrinda Publications , 
KW  - CONSUMER BEHAVIOUR
N1  - Includes bibliography
ER  -