Datta, Debraj. <br/><br/>
Consumer behaviour and advertising management /  
Debraj Datta and Mahua Datta. 
 - /   . 
 - Delhi :   Vrinda Publications ,   2009. 
 - xx,529p. :   Ills., figs., tables etc. ;   26cm. .  
<br/><br/>Includes bibliography 
<br/><br/><label>ISBN: </label>9788182811638  RS300.00 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOUR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / DAT/C