TY  - BOOK
AU  - Nair,Suja R..
TI  - Consumer behaviour and marketing research (text and cases) / 
SN  - 9789350970959
U1  - 658.8342 
PY  - 2005///, rep. 2013
CY  - Mumbai : 
PB  - Himalaya Publishing House , 
KW  - CONSUMER BEHAVIOUR
KW  - MARKETING RESEARCH
N1  - includes bibliographical references
ER  -