TY  - BOOK
AU  - Nair,Suja R.
TI  - Consumer behaviour (text and cases) / 
SN  - 9789350970836
U1  - 658.8342 
PY  - 1999///
CY  - Mumbai : 
PB  - Himalaya Publishing House , 
KW  - CONSUMER BEHAVIOR
KW  - CONSUMER PSYCHOLOGY
N1  - Includes bibliography
ER  -