Kelley, Larry D.. <br/><br/>
Advertising media planning : a brand management approach /  
Larry D. Kelley and Donald W. Jugenheimer. 
 - /   . 
 - New Delhi :   PHI Learning ,   2009. 
 - vii,144p. :   tables ;   21cm .  
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>9788120325296  RS150.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING ADVERTISING- MEDIA PLANNING 
<br/><br/><label>Dewey Class. No.: </label>659.111  / KEL/A