Solomon, Michael R.. Consumer behavior : buying, having, and being / Michael R Solomon. - 10th ed / . - New Delhi : PHI Learning , 2013. - xxiv,614p. : Ills.,figs., tables etc. ; 24cm. . Includes index ISBN: 9788120346987 RS725.00 Subjects--Index Terms: CONSUMER BEHAVIOR Dewey Class. No.: 658.8342 / SOL/C