TY - BOOK AU - Chauhan,Gajendra Singh TI - Language, media, and society: essence of advertising communication SN - 9788131603109: U1 - 302.23 21st PY - 2010/// CY - New Delhi PB - Rawat Publications KW - ADVERTISING KW - LANGUAGE KW - SOCIOLINGUISTICS KW - COMMUNICATION IN MARKETING N1 - Includes bibliographical references (p. [249]-252) and index ER -