Ganguly-Scrase, Ruchira. <br/><br/>
Globalisation and the middle classes in India:  the social and cultural impact of neoliberal reforms/ 
 Globalization and the middle classes in India 
Ruchira Ganguly-Scrase and Timothy J. Scrase. 
 - London ;  New York :  Routledge,  2009. 
 - xii, 194 p.:  ill.;  23 cm. 
 - Routledge contemporary South Asia series .
 -  17 .
 - Routledge contemporary South Asia series ;  17. .
<br/><br/>Includes bibliographical references (p. [179]-190) and index. 
<br/><br/>Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation. 
<br/><br/><label>ISBN: </label>9780415441162: 0415441161:  Rs. 625.00 
<br/><br/><label>LCCN: </label>2008030179 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MIDDLE CLASS--INDIA.<br/>GLOBALIZATION--ECONOMIC ASPECTS--INDIA.<br/>GLOBALIZATION--SOCIAL ASPECTS--INDIA.
<br/><br/><label>Dewey Class. No.: </label>305.550954  / GAN/G