TY  - BOOK
AU  - Ellis ,Nick
AU  - Fitchett ,James
AU  - Higgins ,Matthew
AU  - Jack ,Gavin
AU  - Lim ,Ming
AU  - Saren ,Michael
AU  - Tadajewski ,Mark
TI  - Marketing: a critical textbook / 
SN  - 9781848608788
U1  - 658.8 21st
PY  - 2011///
CY  - New Delhi : 
PB  - Sage Publications , 
KW  - MARKETING  MANAGEMENT
N1  - includes bibliographical references and index
ER  -