Crawford, Merle. <br/><br/>
New products management /  
Merle Crawford,Anthony Di Benedetto. 
 - 9th ed /   . 
 - New Delhi :   Tata McGraw Hill Education ,   2008. 
 - xviii,558p. :   ills. ;   22cm .  
<br/><br/>includes appendix and index 
<br/><br/><label>ISBN: </label>9780071332651  RS575.00 
<br/><br/><label>Subjects--Index Terms: </label>NEW PRODUCT MANAGEMENT PRODUCT MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.575  / CRA/N