TY  - BOOK
AU  - Tull,Donald S..
AU  - Hawkins,Del I..
TI  - Marketing research : measurement and method / 
SN  - 9788120309616
U1  - 658.83 
PY  - 1993/// rep 2009
CY  - New Delhi : 
PB  - PHI Learning , 
KW  - MARKETING RESEARCH
N1  - includes appendix,glossary and index
ER  -