Tull, Donald S.. <br/><br/>
Marketing research : measurement and method /  
Donald S. Tull,Del I. Hawkins. 
 - 6th ed. /   . 
 - New Delhi :   PHI Learning ,   c1993 rep 2009. 
 - xviii,863p. :   ills ;   22cm  1 CD .  
<br/><br/>includes appendix,glossary and index 
<br/><br/><label>ISBN: </label>9788120309616  RS395.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING RESEARCH 
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL/M