TY  - BOOK
AU  - Mathieson,Rick
TI  - Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / 
SN  - 9788120332652
U1  - 658.872 
PY  - 2007///
CY  - New Delhi : 
PB  - Prentice Hall of India , 
KW  - MOBILE COMMERCE
KW  - PRODUCT MANAGEMENT
N1  - Includes glossary and index
ER  -