Mathieson, Rick. <br/><br/>
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /  
by Rick Mathieson. 
 - /   . 
 - New Delhi :   Prentice Hall of India ,   2007. 
 - ix,244p. :   ills.,figs. ;   24cm .  
<br/><br/>Includes glossary and index 
<br/><br/><label>ISBN: </label>9788120332652  RS395.00 
<br/><br/><label>Subjects--Index Terms: </label>MOBILE COMMERCE PRODUCT MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.872  / MAT/B