TY  - BOOK
AU  - Roy,Kisholoy
TI  - Case studies on celebrity branding and brand endorsements / 
SN  - 9788182813489
U1  - 658.827 21st
PY  - 2010///
CY  - Delhi : 
PB  - Vrinda Publications , 
KW  - BRAND ENDORSEMENT
N1  - Includes bibliographical references and index
ER  -