TY  - BOOK
AU  - Datta,Debraj
AU  - Datta,Mahua  .
TI  - Advertising and sales promotion (with CD) / 
SN  - 9788182811171
U1  - 659.1 
PY  - 2008/// rep 2011
CY  - Delhi : 
PB  - Vrinda Publications , 
KW  - ADVERTISING
KW  - SALES PROMOTION
N1  - includes web references,bibliographical references and index
ER  -