Datta, Debraj. <br/><br/>
Advertising and sales promotion (with CD) /  
Debraj Datta,Mahua Datta. 
 - /   . 
 - Delhi :   Vrinda Publications ,   2008 rep 2011. 
 - xvi,694p. :   ills. ;   22cm  1 CD .  
<br/><br/>includes web references,bibliographical references and index 
<br/><br/><label>ISBN: </label>9788182811171  RS350.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING SALES PROMOTION 
<br/><br/><label>Dewey Class. No.: </label>659.1  / DAT/A