TY  - BOOK
AU  - Ramaswamy,V S.
AU  -  Namakumari,S  .
TI  - Marketing management : global perspective Indian context / 
SN  - 9780230637290
U1  - 658.8 
PY  - 2009///
CY  - London : 
PB  - Macmillan , 
KW  - MARKETING MANAGEMENT
N1  - include subject index,name index
ER  -