Ramaswamy, V S. <br/><br/>
Marketing management : global perspective Indian context /  
V S Ramaswamy,S Namakumari. 
 - 4th ed /   . 
 - London :   Macmillan ,   2009. 
 - xxxix,872p. :   ill,col.pho, ;   23cm .  
<br/><br/>include subject index,name index 
<br/><br/><label>ISBN: </label>9780230637290  RS585.00 
<br/><br/><label>Subjects--Index Terms: </label>MARKETING MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/M