TY  - BOOK
AU  - Mowen,John G  .
TI  - Consumer behavior / 
SN  - 002946269X
U1  - 658.8342 
PY  - 1990///
CY  - New york : 
PB  - Macmillan , 
KW  - CONSUMER BEHAVIOR
N1  - Includes index
ER  -