Mowen, John G  . <br/><br/>
Consumer behavior /  
by John G Mowen. 
 - New york :   Macmillan ,   1990. 
 - xvii,814p. :   ills. pictures ;   25cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>002946269X  NULL 
<br/><br/><label>Subjects--Index Terms: </label>CONSUMER BEHAVIOR 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MOW/C