Levitt, Theodore. Harvard business review (1989) / Monographic Serials edited by Theodore Levitt. - NULL : Merrill Lynch , 1989. - V.67 : ill., tables, figs & pics. ; 28cm . - v.67, no.2 (BJ-663)- NULL ISBN: NULL (Hb) Subjects--Index Terms: BUSINESS MANAGEMENT Dewey Class. No.: 658.76 / LEV/H