Hoyer, Wayne D. <br/><br/>
Consumer behavior /  
by Wayne D. Hoyer, Deborah J. Maclnnis and Pinaki Dasgupta. 
 - 4th ed /   . 
 - New Delhi :   Biztantra ,   2009. 
 - 595p. :   ills. ;   24cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788177227543  RS399.00 
<br/><br/><label>Subjects--Index Terms: </label>BEHAVIOR-MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HOY/C