TY  - BOOK
AU  - Lal,Rajiv
AU  -  Quelch ,John A..
AU  - Rajan,V Kasturi  .
TI  - Marketing management : text and cases / 
SN  - 9780070603950
U1  - 658.8 
PY  - 2004///
CY  - NULL : 
PB  - Tata McGraw Hill Education , 
KW  - MARKETING MANAGEMENT
N1  - Includes bibliographical reference and index
ER  -