Onkvisit, Sak. International marketing : strategy and theory / by Sak Onkvisit and John J. Shaw. - 5th ed / . - London : Routledge , 2008. - xxi, 710p. : ills. ; 25cm . Includes index ISBN: 9780415772617 RS495.00 Subjects--Index Terms: INTERNATIONAL MARKETING Dewey Class. No.: 658.84 / ONK/I