TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter ,Steve  .
TI  - Global marketing management : changes, challenges and new strategies / 
SN  - 9780195682151
U1  - 658.8 
PY  - 2005///
CY  - New Delhi : 
PB  - Oxford University Press , 
KW  - MANAGEMENT-MARKETING
N1  - Includes index and glossary
ER  -