Lee, Kiefer. <br/><br/>
Global marketing management : changes, challenges and new strategies /  
by Kiefer Lee and Steve  Carter. 
 - /   . 
 - New Delhi :   Oxford University Press ,   2005. 
 - xxxi,582p. :   ills.figs,pictures ;   24cm .  
<br/><br/>Includes index and glossary 
<br/><br/><label>ISBN: </label>9780195682151  RS465.00 
<br/><br/><label>Subjects--Index Terms: </label>MANAGEMENT-MARKETING 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEE/G