TY  - BOOK
AU  - Lehu,Jean-Marc
TI  - Branded entertainment : product placement and brand strategy in the entertainment business / 
SN  - 0749451513
U1  - 791.40688 
PY  - 2007///
CY  - NewDelhi : 
PB  - Kogan Page , 
KW  - PUBLIC PERFORMANCES
N1  - Includes Index
ER  -