Lehu, Jean-Marc. <br/><br/>
Branded entertainment : product placement and brand strategy in the entertainment business /  
by Jean-Marc Lehu. 
 - /   . 
 - NewDelhi :   Kogan Page ,   2007. 
 - ix,266p. :   ills. figures ;   21cm .  
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>0749451513  RS395.00 
<br/><br/><label>Subjects--Index Terms: </label>PUBLIC PERFORMANCES 
<br/><br/><label>Dewey Class. No.: </label>791.40688  / LEH/B