TY  - BOOK
AU  - Cohen,Barry H.
TI  - 10 Ways to screw up an ad campaign / 
SN  - 9781598690828
U1  - 659.113 
PY  - 2006///
CY  - New Delhi : 
PB  - Viva Books , 
KW  - ADVERTISING
N1  - Includes index
ER  -