Cohen, Barry H. <br/><br/>
10 Ways to screw up an ad campaign /  
by Barry H. Cohen. 
 - /   . 
 - New Delhi :   Viva Books ,   2006. 
 - 262p. :   ills. ;   20cm .  
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781598690828  RS295.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.113  / COH/W