TY  - BOOK
AU  - Vilanilam,J V.
AU  - Varghese,A K  .
TI  - Advertising basics! : a resource guide for beginners / 
SN  - 9780761998105
U1  - 659.1 
PY  - 2004///
CY  - New Delhi : 
PB  - Response Books , 
KW  - ADVERTISING
N1  - Includes index
ER  -