TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail`s mass communication theory / 
SN  - 9788178295350
U1  - 302.234 
PY  - 2008///
CY  - New Delhi : 
PB  - Vistaar Publications , 
KW  - MASS MEDIA
KW  - COMMUNICATION
N1  - Includes bibliographical references, glossary and index
ER  -