McQuail, Denis. <br/><br/>
McQuail`s mass communication theory /  
by Denis McQuail. 
 - 5th ed /   . 
 - New Delhi :   Vistaar Publications ,   2008. 
 - vii,616p. :   ills. ;   25cm .  
<br/><br/>Includes bibliographical references, glossary and index 
<br/><br/><label>ISBN: </label>9788178295350  RS 595.00 
<br/><br/><label>Subjects--Index Terms: </label>MASS MEDIA COMMUNICATION 
<br/><br/><label>Dewey Class. No.: </label>302.234  / MCQ/M