Shajahan, S. Strategic marketing text and cases : the Indian perspective (with CD) / by S. Shajahan. - / . - New Delhi : Viva Books , 2010. - 575p. : tables, figs ; 24cm . Includes bibliography ISBN: 9788130912691 RS495.00 Subjects--Index Terms: AMNAGEMENT-MARKETING Dewey Class. No.: 658.8 / SHA/S