TY  - BOOK
AU  - Sutherland,Max
TI  - Advertising and the mind of the consumer : what works, what doesn`t, and why / 
SN  - 9781741755992
U1  - 659.1 
PY  - 2010///
CY  - Australia : 
PB  - Allen and Unwin , 
KW  - ADVERTISING
N1  - Includes index
ER  -