Sutherland, Max. Advertising and the mind of the consumer : what works, what doesn`t, and why / by Max Sutherland. - 3rd rev.ed / . - Australia : Allen and Unwin , 2010. - 366p. : figures ; 23cm . Includes index ISBN: 9781741755992 RS450.00 Subjects--Index Terms: ADVERTISING Dewey Class. No.: 659.1 / SUT/A