Haywood, Roger. Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / by Roger Haywood. - 3rd ed / . - NewDelhi : Kogan Page , 2003. - 320p. : figures ; 24cm . Includes index ISBN: 074944651X RS450.00 Subjects--Index Terms: PUBLIC RELATIONS Dewey Class. No.: 659.2 / HAY/C