Mackay, Adrian R. <br/><br/>
The Practice of advertising /  
edited by Adrian R Mackay. 
 - 5th ed /   . 
 - New Delhi :   Elsevier ,   2007. 
 - xxiii,367p. :   ills.,figs.,tables ;   23cm .  
 - Prifessional and trade series,   NULL  NULL; .
 - Prifessional and trade series,   NULL  NULL; .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788131209882  RS 425.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING PUBLIC RELATIONS 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MAC/P