TY  - BOOK
AU  - Haig,Matt
TI  - Brand royalty : how the world`s top 100 brands thrive & survive / 
SN  - 9780749444396
U1  - 658.827 
PY  - 2005///
CY  - London : 
PB  - Kogan Page , 
KW  - BRAND NAME PRODUCTS
KW  - BRAND NAME PRODUCTS-MANAGEMENT
N1  - Includes bibliography and index
ER  -