Haig, Matt. <br/><br/>
Brand royalty : how the world`s top 100 brands thrive & survive /  
by Matt Haig. 
 - /   . 
 - London :   Kogan Page ,   2005. 
 - vi,314p. :   figures ;   23cm .  
<br/><br/>Includes bibliography and index 
<br/><br/><label>ISBN: </label>9780749444396  RS395.00 
<br/><br/><label>Subjects--Index Terms: </label>BRAND NAME PRODUCTS BRAND NAME PRODUCTS-MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAI/B