TY  - BOOK
AU  - Haywood,Roger
TI  - Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value / 
SN  - 9780749446512
U1  - 659.2 
PY  - 2006///
CY  - London : 
PB  - Kogan Page , 
KW  - PUBLIC RELATIONS
KW  - CORPORATE IMAGE
N1  - Includes index and appendices
ER  -