Haywood, Roger. <br/><br/>
Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value /  
by Roger Haywood. 
 - 3rd ed /   . 
 - London :   Kogan Page ,   2006. 
 - xvi,320p. :   figures ;   24cm .  
<br/><br/>Includes index and appendices 
<br/><br/><label>ISBN: </label>9780749446512  RS 450.00 
<br/><br/><label>Subjects--Index Terms: </label>PUBLIC RELATIONS CORPORATE IMAGE 
<br/><br/><label>Dewey Class. No.: </label>659.2  / HAY/C