Roman, Kenneth. <br/><br/>
How to advertise : what works, what doesn`t - and why /  
by Kenneth Roman and Jane Maas. 
 - 3rd ed /   . 
 - New Delhi :   Kogan Page ,   2008. 
 - xxi,218p. :   figures ;   23cm .  
<br/><br/>Includes glossary and index 
<br/><br/><label>ISBN: </label>9780749442330  RS 295.00 
<br/><br/><label>Subjects--Index Terms: </label>ADVERTISING 
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROM/H